Google also provides keyword competition metrics, and the two are often mentioned in one go. Keyword competition evaluates bidding competition for specific keywords that you would consider using for your paid search campaign. Here’s what you need to know about keyword research: Keyword difficulty refers to organic search; keyword competition refers to paid search. Graphical representation of keyword difficulty versus keyword competition. Before we dive into how keyword difficulty is calculated and how to get the most out of it, let’s understand why it’s important. Why should you care about keyword difficulty.
To get to the top ranks of the search engines, you need to estimate the capabilities of Belgium Phone Number List your competitors, market trends and interests of your audience. This is why you do keyword research in the first place. Keyword difficulty metrics take into account competition and audience preferences to inform how difficult it is to achieve that goal. It can help you evaluate your chances and assess how much effort you need to put in to achieve your desired SERP ranking. Google search results page and snippet for ‘hot air balloon’. Keywords with a low difficulty score should easily rank high. You don’t have to commit a lot of resources, and you can get results relatively quickly. When you target keywords of increased difficulty, you need to plan for higher targeting, more content, and links—in other words, more work and time. That’s it in a nutshell. Now to the juicy part.
How do you estimate keyword difficulty? There are various tools that BT Leads provide keyword difficulty measurements. Each is unique, though ratings are always based on Google’s ranking factors. Google’s two main ranking factors are content relevance and backlinks. The Keyword Difficulty Score calculates the number of quality links pointing to the top-ranking pages. For example, if you were investigating the keyword “hot air balloon,” the algorithm would look at the top-ranking pages for “hot air balloon” and count the number of backlinks on those pages. Of course, this is not the only criterion.