Digital Marketing, also known as Digital Marketing, is the set of activities that a company (or person) executes online with the aim of attracting new business, creating relationships and developing a brand identity. Among its strategies are SEO, Inbound Marketing and Content Marketing. The concept of Digital Marketing may seem very clear, but at the same time, it is very subjective. If your answer is “Yes”, we created this complete content so that you understand exactly what Digital Marketing is, its main benefits, the strategies used and how your company can take advantage of it.
What is digital marketing or online marketing
Digital Marketing or Online Marketing job function email list is the set of strategies. Aimed at the electronic communication and marketing of products and services. It is one of the main ways available for companies to communicate with the public directly. Personalized and at the right time. Philip Kotler is considered the father of Marketing , and defines it as. The social process from which people and groups of. People satisfy wants and needs with the creation. offer and free negotiation of products and services of value with others.
How Online Marketing was born
In the 90’s the first version of the BT Leads Internet emerged. A little different from the one we know today. The so-called Web 1.0. That old Internet did not allow users to actively interact with web pages. But it did allow them to find information in a simple search system. It was like a library where you entered, found what you wanted. But you couldn’t alter the content you found. In this early time of the Internet the term “Digital Marketing” was created. However, it was still very similar to traditional marketing. Since the communication was unilateral.