Just as each specialization has its specificities, digital marketing is a universe with its own terms. Before starting, let’s elucidate each of these main concepts. Unlike traditional strategies, Digital Marketing works with the concept of personas , which are semi-fictional profiles, based on your real consumers, and who represent your ideal buyer. Thus, you manage to create more segmented actions directed to the right people, saving time and money. Leads are business opportunities, that is, contacts that, through an Inbound Marketing strategy,
Sales Funnel or Pipeline
This concept represents the stages that a user email database goes through before becoming a customer of a company , from understanding a problem to purchase consideration and the final decision. Before investing their resources in a product or service offered by a brand, the customer completes an entire history of interactions with the company. The concept that represents it most accurately is that of “Customer Journey” – customer journey, in the free translation into Spanish – which consists of the set of contacts with the company until becoming one of its official consumers.
Customer Relationship Management
The focus of companies, especially BT Leads since the growing. Popularity of Marketing 3.0, is to improve their relationship and service with the customer . CRM , or customer relationship management, is software designed to manage and control those aspects related to. Contact with potential customers to ensure their satisfaction and, in turn, stimulate loyalty. CMS is an acronym in English that means “content management system.” It is a tool that allows the production. Editing and publication of content in the online environment. Without requiring technical knowledge of web development.