In this study, 27% of the respondents believed that journalists or editors had written editorial advertisements for diet pills, despite the existence of “ sponsored content ” label. Since the Federal Trade Commission can sue for misleading the majority of consumers, the author concludes that many local advertising activities may be deceptive under federal law. The author also explained the two theories of why native advertising is deceptive.
photographs stand out and avoid the appearance
1. Graphic theory shows that advertising is misleading by preventing new database consumers from triggering their inherent skepticism about advertising. Second, editorial advertising also gives advertising materials the authority normally assigned to editorial content, leading to source-based misleading issues. Although native advertising has become more and more common, the recognition rate is still very low.
of studio images or posed images
An academic article published this year shows that only participants can identify native advertisements, and even if readers are ready, this number will only increase to 27%. In addition, when readers learn about hidden advertisements, their views on publications will decline. The category of online advertising The interactive advertising bureau, the main organization responsible for setting standards for the advertising BT Leads industry and conducting business research, released a report [18] annually, detailing the six different categories that distinguish native advertising types.
