CMS If the CRM is the hub of customer management, the CMS is the hub of website management. Companies use a CMS to build and manage their ever-evolving online presence, thanks to some important functions. Let’s see them below. Content management The most popular CMS include two systems in a single software: a content management back-end and a content publishing front-end . A CMS backend handles everything related to storing and organizing your digital assets. It provides an interface to browse content and choose elements to insert into the front end. Some tools also allow you to edit content directly with the editor before inserting it into a page.
Publishing content All
CMS have an interface for publishing content on the website (and possibly on other digital channels, such as mobile apps). Front-end tools help you organize content on pages for optimal viewing. Depending on the CMS and added extensions, the publishing tool can be bare-bones and code-based, or it can incorporate a WYSIWYG (short for for Business Lead landing what you see is what you get ) editor . A WYSIWYG editor allows you to edit pages without writing code, often via a drag-and-drop interface.
Records also record relationships
Between sales teams and customers. Every interaction (email, phone call, meeting, etc.) is stored in the CRM, so that salespeople know when it is time to contact individual prospects. CRMs also offer the BT Leads ability to segment the BT Leads ability contacts into lists based on criteria such as location, business type, or company size. This is a fundamental support for sales, who can adopt the best strategies for each individual . Automatic data acquisition One of the key benefits of CRM software is the ability to automatically record communications between contacts and sales representatives.