What content format do they use? Do they publish a blog or knowledge base? Are they releasing a white paper, hosting a webinar or a podcast? Do they have video content? Do different formats generate different levels of engagement? This will give you an idea of the type of content that people in the industry expect and engage with. How often are they posted? Do they provide frequent content? Or does it look dated? Does it seem predetermined or random? If they invest in content that they post frequently, it’s a good sign that they’ve found the content to be good for their business. What call to action do they use? Do they want readers to subscribe to the newsletter? Join the community? buy something.
What does unofficial
This is a great insight into their user acquisition strategy and the purpose of Czech Republic Phone Number List their content. If you see a pattern, this may indicate that this CTA is working in your industry. What channels are they using? Are they posting on social media? their own website? Are they guest writers for other sites? It’s also a good indicator of their user acquisition strategy and an effective channel for the industry. What is the overall quality of the content? Is the content original and well written? Are they using high-quality images and designs? Is it easy to read? Is there a syntax error? This is a good indication of how much effort a company puts into its content. Who are they writing for.
Advertising look like
Can you identify their buyer personas? Do they use specific language for BT Leads their audience? If you already know your marketing personas, you can see if the language you use to speak to them matches the way your competitors speak to them. What does their content team look like? Do they have an in-house content team? Or are they outsourcing content creation? If they have an internal team, you can go a step further and look up team members on LinkedIn to see how much experience they have and what their content expertise is. . Examining Social Media and Influencer Collaborations We’ve talked about social media and how it can drive referrals for your competitors’ websites. It is also important to check social media to see what your competitors are posting there and how users are engaging with them.