Does it make sense so far? OK, let’s get back to our nutritional supplement companies for a moment. Its content competitors could include influencers, celebrities, or bloggers that don’t sell supplements but provide health industry content. Find out which companies provide content for your same target audience. These are your content competitors. How to Do a Competitive Content Analysis Just as a general competitive analysis can help you develop your business plan and marketing strategy, a competitive content analysis is the foundation of your content strategy.
It’s important to lay the groundwork for your success, which will help you: Create a Cyprus Phone Number List competitive benchmark – you’ll understand what the norm is in your industry, what your customers expect and how they can engage. Find gaps and opportunities – You’ll analyze your competitors’ content performance to see where you can provide content that’s missing in the industry. Make sure your content is unique and relevant – you’ll know how your content is different from your competitors and what to write to stay ahead. Ready to get start? It’s an in-depth and enlightening process that’s sure to give your company an ge. All you ne to do is follow these five steps.
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How to Perform a Content Competitor Analysis in 3 Steps. List Your BT Leads Competitors If you’ve already done a competitive analysis, this is a great place to start. Some of these competitors may also be your content competitors. Check what’s on your product competitor’s website to see if it competes with yours. You may also ne to think creatively to find other content competitors who are not competing to sell the same product. Analyzing Key SEO Metrics Sure. Reading your competitors’ content might give you a good idea of what they’re doing. But if you want to know what’s working and gain insight into what’s driving their strategy, then SEO is it. These are some of the key SEO metrics you should be analyzing: Organic Traffic This tells you how many visitors came to your competitor’s website through organic search.