38 new features from Facebook, Instagram and Analytics to apply now. At Pro Marketing Day, Patricia, Fernando, Alex and Leticia told us about the most notable news and functions in Digital Marketing supported with creative ideas. In this post, we want to tell you everything that was discussed in the presentation. From the most notable news on Instagram and Facebook, in online advertising to Google Analytics.
The power of live videos: Instagram Direct and Facebook Live
38 new features from Facebook, Instagram and Analytics to apply now. The power of live videos: Instagram Direct and Facebook Live Instagram and Facebook are positioning themselves. Therefore, as the main protagonists of live videos. leaving social networks like Snapchat and Periscope in the background. Live videos convert much more. Therefore, than traditional ones and users comment on them 10 times more than normal ones. Likewise, by 2019, it is estimated email database that videos will represent 80% of internet traffic. These data give us clues when creating a content strategy for a company. Therefore, where the video format should not be missing.
The most notable developments on Instagram and Facebook in 2017
The most notable developments on Instagram and Facebook in 2017. Instagram live videos can now be downloaded and saved . Until now it was only available on Facebook. Although the interactions that have occurred in the live video are not saved (unlike Facebook). Instagram adds the photo carousel to its posts. The carousel BT Leads consists of a combination of photos, videos, boomerangs or even in a single post. You can upload up to ten photos and tag different people in each one.
