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Already have an account. The limitations of logging into market research Whether it is BT Leads for corporate companies or entrepreneurs, time, cost, and experience are consider to be the biggest limitations of market research. But this is an outdat perception that is no longer relevant or true to life. This is the situation in . If cost is consider a limitation of market research use secondary market research methods. Most of the time, data can be found online for free. This desk research guide shows you the best places to find secondary research data. If time is a constraint for you use software like Similarweb Digital Research Intelligence to quickly view insights on almost any market, company or product.