Adapt your messaging this year Adelle Kehoe “ isn’t the year of frivolous spending. In fact, it’s the year of rising interest, rising inflation, and a cost of living crisis. “So, while spending is predicted to be down this holiday season, there is a real desire among consumers for bargains, with many people im patiently waiting for Black Friday to roll around. “Standard messaging around “shop till you drop” just isn’t appropriate this year, neither is trying to persuade customers into purchases they don’t need. “Be sensitive, be thoughtful, and most of all, be honest about your products, your deals, and your offering. Highlight all the good stuff: sustainability, ethical criteria, and the value your product will add.
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Hard enough on business and consumers without a mad rush on returns the next Iran Phone Number List week”. How to prepare your business for Black Friday So, now you’ve soaked up all those expert tips, how do you prepare your business for Black Friday and its potential for greater revenue, publicity, exposure, and value for your audience? Quick fire round: Step : Start early Step : Segment your audience for relevant content Step : Consider different Black Friday campaign ideas Step : Brace yourself and your website for Cyber Weekend Step : Track, track, track And.
When it’s over, report, reassess… and repeat next November. Stay strategic, all year BT Leads long So there we have it, some expert tips to make the most of the biggest shopping days of the year: Black Friday and the rest of the holiday season. While some of you might enjoy a spot of last-minute shopping around this time, last-minute marketing ain’t gonna cut it. You want to think about that strategy all year round if you really want to make the most out of these profitable couple of months. Use data to build your Black Friday marketing strategy, and use data to analyze and optimize the next time round.