Gift cards have always been a convenient way to make presents to people you have known for ages or have just met. Family members or employees, closest loved ones, or distant nobodies. E-gift cards are also an absolute lifesaver for busy people. Such a win-win scenario, it almost feels like a semi-illegal cheat code for gifting Phones Have Facetime. It’s only natural that with the rise of digital gift cards. Companies take this sales opportunity even more seriously. Let’s dive deep into how businesses leverage this revenue-generation activity as we equip you with a few brilliant gift card email examples, statistics, ideas, and helpful tips.
Why businesses pay attention to gift card
The simple answer it’s totally worth it. And it’s growing fast, as adopting digital gift cards accelerated the acquisition opportunities multifold. To put things in perspective, here are some gift card statistics that show just how sizable and high potential this sales channel is. Allied market research estimated the global gift card market at $835 billion in 2022. Moreover, the China Phone Number Data estimate is that it will grow to $4.2 trillion by 2032. The below insights and statistics are part of the 2022 report by Blackhawk Network. Understanding the Next Stage in American Gift Card Use. Respondents mention purchasing gift cards for self-use for reasons ranging from better ways to pay for things to desire to take advantage of the discount or pay in cash for digital purposes of the consumers are OK with overspending on the voucher only 3% of Americans view gift cards as unthoughtful.
The market is huge
In fact, many of them think it’s especially thoughtful if it’s for their favorite brand. Multi-brand, or for an indulgent purchase out of the user’s regular budget (61%, 43%, and 33%, respectively) electronic gift cards are catching up with physical ones 63% of customers would like to get digital cards, and 73% would prefer physical ones. When should you send gift card emails to BT Leads your subscribers?
Gift card emails can be sent for these purposes. To help subscribers overcome first-time purchase timidness. Subject line example. Experience our seamless delivery experience with this first-time buyer $10 Gift card.