Miguel Ángel Furones will be recognized with the c de c de honor 2023. An award that the Creative Club has awarded him posthumously. The former global creative director of Leo Burnett Worldwide. President of Publicis Iberia and honorary president of the same Group since 2018. Died last April 2021 at the age of 71. After a long career in the advertising sector. With this award, the organization wants to recognize his multifaceted professional career and especially his extraordinary work in favor of Spanish creativity and its recognition on an international scale. Thanks to the different global positions he held in different agencies.
From JWT and Counterpoint to the Top of Leo Burnett
With a degree in Sociology and a diploma in Advertising. Miguel Ángel Furones began his career as a creative , first at JWT and later top industry data at Contrapunto . In 1980 he founded Vitruvio-30 in Madrid. With capital support from Contrapunto itself, and, ten years later. The agency merged with the American multinational Leo Burnett. Shortly after, Furones was appointed president of Leo Burnett Spain and Portugal and, later, creative director of Leo Burnett Europe, Middle East and Africa. During this time, Vitruvio Leo Burnett Madrid was chosen as Global Agency of The Year of Leo Burnett Worldwide three times in less than six years. During this period he also served as president of the Spanish Association of Advertising Agencies (AEAP), and was president of the jury of the El Sol, FIAP, Golden Drum and El Chupete advertising festivals.
Miguel Ángel Furones advertising and writer
Furones was also a prolific writer, his other great passion. He wrote several books: The world of advertising (1980), The color of BT Leads words (1998), Fifteen stories that are relevant (1999), Three thousand years of the internet (2010) and The advertising writer (2012), his first novel, which sold out its first edition in a few days and which, months later, was published in Mexico and other Latin American countries. His second novel was First Class (2014) and his third, Kunming Tea (2017). His latest novel, Everything Lasts Nothing , was published in December 2020.Some of these pioneering positions. Furones became the first Spanish global creative director of a network, Leo Burnett . His love of creativity, of creating a school and training creatives have also been fundamental in his choice.
