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March 6, 2023

These are the kinds of noteworthy insights you get when you zero-in on your industry when you do keyword research. We’ve used Similarweb keywords by industry feature to extract the most-searched keywords in top industries. The key takeaway: brand names are dominating the web. In every industry, the top brand names are also the top traffic-driving keywords. Let’s look at some prominent industry sectors and their top keywords. GIF Never fear, keywords are here Keywords by industry If there’s one thing you’ll take away from this article, it’s that brands dominate the industries and search. No matter which sector we checked, the top keywords are almost always the top brands.

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Luckily, with the Similarweb keywords by industry tool, you can filter out the Guatemala Phone Number List branded keywords and see what else is trending. Top keywords for the hotel industry When looking at the entire tourism industry, you learn something about search behavior. We see searchers mostly check accommodation and flights separately rather than exploring combined vacation packages. Therefore, rather than covering the entire travel and tourism industry, we made the same separation: Accommodation and Hotels in one list and Air Travel in a separate one. You’ll see which keywords are most searched in these categories in the US in.

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At first glance, it looks like travelers in the US are keen on private, alternative BT Leads accommodation and less interested in traditional hotels. But when you consider competition, the picture changes. There are a lot more hotel chains than sites offering private accommodation. Nevertheless, Airbnb grabs an overwhelming amount of search traffic. Note that about a third of the traffic in this industry comes from paid search, which is relatively high, and the rest is organic. Check out lines one and four: With Similarweb, you receive data for exact keywords. We do not combine similar terms, such as ‘airbnb’ and ‘air bnb’, which makes for exceptionally high granularity and research accuracy.

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