The email header is one of the most important parts of an email marketing campaign. It’s the first thing subscribers see, and it’s what determines whether they’ll open your email or not. If you make any of the following mistakes in your email header, you’re likely to see your open rates plummet: Using a boring or generic subject line. Your subject line should be clear, concise, and attention-grabbing. If it’s boring or generic, subscribers will be more likely to skip over it. Making your subject line too long. Most email clients only display the first 50-60 characters of a subject line, so if yours is too long, it will be cut off. This can make it difficult for subscribers to understand what your email is about, and it can also lead to them missing out on important information. Using all caps or excessive punctuation.
While all caps can be used for emphasis
using them too much can make your subject line look spammy. Excessive punctuation can also be distracting and make it difficult to read your subject line. Including irrelevant or misleading information. If your subject line doesn’t accurately reflect the content of your email, subscribers are more likely to mark it as spam. Not personalizing your subject line. Personalizing your subject line can help to Photo Retouching Service increase open rates by up to 20%. When you personalize your subject line, you’re showing subscribers that you’re interested in them and that you’re not just sending out mass emails. Using the word “free” in your subject line. While the word “free” can be a great way to get attention, it’s also a common trigger word for spam filters. If you use the word “free” in your subject line, make sure that your email is actually offering something for free. Including irrelevant keywords in your subject line.
Some email marketers try to increase
Open rates by including irrelevant keywords in their subject lines. However, this is a risky strategy. If you use irrelevant keywords, your email may be flagge as spam, which can damage your sender reputation. Not testing your subject lines. The best way to find out which subject lines work best for your audience is to test them. Send out different versions of your email with different subject lines and see which one gets the best results. Not using a pre-header text. The pre-header text is the text that BT Leads appears below the subject line in some email clients. It’s a great way to give subscribers a preview of what your email is about, and it can also help to increase open rates. Not following email marketing best practices. There are a number of email marketing best practices that you can follow to improve your open rates. These include using a clear and concise call to action, using high-quality images, and avoiding sending too many emails. By avoiding these 10 email header mistakes, you can increase your open rates and improve the success of your email marketing campaigns.