With the holiday season just around the corner. And the prospect of sending more emails to your subscribers than usual. Not to mention the influx they’ll no doubt receive from other brands. We want to make sure you feel prepar and holiday ready.We sat down with john peters. Campaign monitor’s deliverability manager and advocate of email sending best practices. To ask him how you should prepare for the influx of emails this holiday season. And how you can maximize inbox placement and engagement at this busy time.
Stage one is where our system
Read on to see how you can make an impact with your email program this holiday season. For all the right reasons.For those that might not be familiar with deliverability. Can you give us a crash course on what it is.Sure! Email deliverability can be complicat and may. At times. Seem part science and africa email list part magic.To demystify deliverability. Let’s look at the journey of an email from when someone clicks “send” to the email arriving in the individual recipient’s inbox. We can break this journey down into two main stages.Instant brand emailsWith our template builder. You can make brand emails and then send them. It’s that easy Stage one is where our system compiles the email and sends it to the mailbox provider like gmail. Yahoo. Hotmail or business domains. The mailbox provider will either accept the email. Or reject it and if the email is accept we call this successful email delivery.
Stage two is what happens after the email is accept
Stage two is what happens after the email is accept. There are more automat checks carri out by the mailbox provider’s system. And these checks determine where the email ends up. If the customer has a good sender reputation their email will land in the inbox. Otherwise it will get block or filter BT Leads to the spam folder. And this is email deliverability.Q: what can our customers do to influence good deliverability and avoid the spam folder? I think it’s important to acknowlge that a marketer has direct control over the majority of factors that impact deliverability. For the most part deliverability is about sender reputation and subscriber engagement. That is to say whether a person reacts positively or negatively to their emails.