10 Email Header Hacks That Will Increase Your Open Rates

July 16, 2023

Email marketing is a powerful tool for businesses of all sizes. But if you want your emails to be successful, you need to make sure people actually open them. And the first step to getting people to open your emails is writing a compelling subject line. Here are 10 email header hacks that will help you increase your open rates: personalize your subject lines. Adding your recipient’s name to the subject line is a simple way to make your emails more personal and increase the chances of them being opened. Use power words. Certain words have been shown to be more effective at getting people to open emails. These include words like “free,” “new,” “limited time,” and “exclusive.” ask a question. Asking a question in your subject line can pique people’s curiosity and make them more likely to open your email to find out the answer. Use numbers.

Numbers are also eye-catching

And can help to increase your open rates. For example, you could use a number to indicate how many people have already opened your email, or how much money you’re offering as a discount. Use a sense of urgency. Creating a sense of urgency in your subject line can help to get people to open your email right away. For example, you could use words like “limited time,” “act now,” or “expires soon.” keep your subject Remove Background Image lines short and sweet. People are more likely to open emails with short, concise subject lines. Aim for subject lines that are 50 characters or less. Use active voice. Active voice is more engaging than passive voice, so use it in your subject lines whenever possible. Avoid using all caps. Using all caps in your subject line can make it look like spam, so avoid doing it.

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Use clear and concise language

Your subject line should be easy to understand and should clearly communicate what your email is about. Test different subject lines. The best way to find out what subject lines work best for your audience is to test different ones. Send out a few different emails with different subject lines and see which one gets the highest open rate. Following these email header hacks can help you increase your open rates and get more people to read your emails. So what are you waiting for? Start using these hacks today and see the difference they make in your email marketing results! Bonus tip: in addition to the 10 hacks listed above, here BT Leads are a few bonus tips that can help you increase your email open rates: segment your email list. Segmenting your email list means dividing your subscribers into groups based on their interests, demographics, or purchase history. This allows you to send more relevant emails to each group, which can increase your open rates. Use a preheader text.

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