Review your results after every campaign Your subscribers are the best source of information on how well your emails are performing. Review your campaign reports after each campaign to see how active and engag your audience is. And also to track any negative signals like a drop in open rate or a spike in bounces of spam complaints.These metrics highlight any engagement and delivery issues which in turn directly impact your sender reputation and the success of your future campaigns. Campaign monitor users can also use the insights section in your account to easily track user engagement over time.
Campaign monitor insights
Email delivery and engagement issues are often a symptom of how emails are collect and manag. And reviewing both can highlight the underlying cause of these issues. Are your email list lists permission bas where people have directly opt in for your emails? Is your online form secure from spambot attacks with a recaptcha? Have you set up dkim authentication for your sending domain? Are you re-engaging your less engag contacts and removing dormant “ghost” contacts?
Following these recommend deliverability
By focusing on your most active and engag audience. You’re building and maintaining your domain’s sender reputation. And helping your emails successfully land in the inbox. Remember to keep your emails personal. Helpful. Concise. And relevant to show respect for your subscriber’s inbox. Build brand loyalty and a lasting engaging relationship.Campaign monitor’s BT Leads year in reviewCirce mcnaughton – dec 13. 2022 2022. Another eventful year. We navigat our way through new challenges and new marketing trends that continue to keep us on our toes. But with all this “new.” we still made sure we evolv our strategies to stand out and connect with our audience.