The content of EAT is Expertise, Authoritativeness, Trustworthy. Essentially, the best way to ensure you meet Google’s standards is to create and leverage content that is helpful to your target audience, creat by experts, from reputable sources, and updat regularly. That means having a sound content marketing strategy back by data. Avoid Careless YMYL Content Not all content is creat equal. Google puts a lot of emphasis on the legitimacy of pages when determining search quality, and untrustworthy content can have serious consequences. Google refers to these types of pages as Your Money or Your Life YMYL content, and low-quality content can have a dangerous effect on readers.
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YMYL content includes topics such as news, government or legal information, financial Algeria Phone Number List information, online shopping, health resources, and more. As Google states in its Search Quality Rating Guidelines, “We have very high page quality rating standards for YMYL pages because low-quality YMYL pages can have potentially negative consequences for a person’s happiness, health, financial stability, or safety.” impact,” and are therefore closely monitor. If you’re creating or utilizing YMYL content, you ne to double down on the quality of what you’re posting. By ensuring your content complies with EAT standards, you should be able to avoid penalties for sensitive topics.
Do regular competitor analysis In order to stand out from the competition, it is vital to keep a BT Leads close eye on their dynamics. The more you know about your competitors’ content marketing and SEO strategies, the more likely you are to create content that competes successfully. You should perform frequent content audits to compare strategies and top-performing keywords and determine what you can do to improve. Tools like Similarweb Digital Marketing Intelligence can make it easier to keep an eye on your competitors so you can determine their search strategies and determine their tactical results.