Screenshot of Market Quadrant Analysis Matrix on Similarweb. Want to stay organized? Use this cheat sheet to create the perfect competitive analysis report every time. Competitive Analysis Cheat Sheet Create the perfect competitive analysis report every time with this to-do list Dashboard is a useful tool for displaying data in context and for regular competition monitoring. They are also great for creating competitor reports, as you may want to monitor progress and understand the impact of strategic changes. Logging the same basic metrics on a regular basis allows you to assess what is working for you or the business you are monitoring. It also enables you to spot trends and detect irregular data behavior.
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Similarweb Digital Marketing Intelligence offers a variety of dashboard Cayman Islands Phone Number List templates designed to monitor selected aspects of the competitive environment. Alternatively, you can put together your own custom dashboards and monitor the exact metrics you need for reporting within the platform. When presenting reports to stakeholders, consider using screenshots and adding arrows or text to highlight important data. What is an Example of a Competitor Analysis Report? Let’s look at an example of a competitive analysis of website performance. Let’s say the marketing team is discussing ways to optimize their website and acquisition channels.
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The goal is to appeal to a younger audience. How can a competitive analysis report BT Leads help? The purpose of the report should be to reveal brands in your industry that have a high percentage of younger visitors. It should then focus on those brands and show a breakdown of marketing channels for those competitors. Displays top performing channels so you can use them as a benchmark. Next, the report should dig into channel performance in detail. If social is a strong traffic driver, identify which specific platforms generate the most traffic. If your competitors get a lot of organic traffic, do a deep dive on keywords that generate valuable traffic.