Keyword Difficulty How difficult is it to rank for this keyword, and what should your positioning strategy be? Search Intent What is the intent behind a search, and does it fit the purpose of your website? TRAFFIC GENERATED How much traffic is your competitor getting through the keyword and what is the potential for your site to get traffic? Type of Traffic Is the site receiving organic or paid traffic and is this relevant to your strategy? Traffic Channels What channel is the traffic coming from and how does it fit with your digital marketing priorities? What’s Unique About Keyword Gap Analysis? The Keyword Gap feature is evaluated by the traffic generated by the keyword. The results are based on the keyword’s performance on competitor sites.
About large companies
This allows you to more accurately assess whether missing keywords are Albania Email List potentially valuable to your site. For example, let’s say you found out that your top competitor is ranking #1 for a keyword. It has high traffic and medium keyword difficulty, so you can start creating content in no time. If you knew at this stage that your competitors were not getting traffic from organic search due to zero clicks, you would reconsider investing time and effort. Keyword Gap Tool Image Caption: For example, a list of keywords that a viewed competitor gets traffic from, but doesn’t. Here’s another example: You’ve identified a keyword for which you’ve been trying to get organic traffic, and your competitor is using it in a campaign to capture the attention of searchers online.
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You start figuring out how much you need to invest in your paid BT Leads campaign. Using Keyword Gap Reveal based on generated traffic, you can better assess your financial risk before betting money on keywords. Finding High Potential Keywords You’ve Missed For most keyword gap analysis is an ongoing, routine part of the optimization process. You’ll find Keyword Gap integrated into all major keyword research tools. Make sure you get the most insight and value out of the tool and identify the keywords that really matter. For detailed guidance, read our guide on how to do a keyword differential analysis.