Likewise, Sayans talks about content as a starting point for stories: «If there is no narrative conflict, there is no story. It is through the obstacles that the protagonists encounter and their choices that we understand the significance of the story,” he says. Creative stories and stories For the new production company , creativity is everything , therefore, they seek to transmit those tensions of both the brand and its audience and tell them in a way.
If nothing happens in your story
That is appropriate for the objectives and industry email list services of the brand, but always from creativity. «This is how you hook an audience. If nothing happens in your story, or if what you do is a 20-minute ad, the audience tunes out,” explains Álvaro De Cózar, Founder and Creative Director of TrueStory. In order to meet its objectives, Summer Story offers brands the possibility of telling.
Result in quality and effective content
Their stories and stories with true BT Leads meaning through exceptional, creative and inspiring content, components that result in quality and effective content to achieve that way . contemporary to be relevant. For his part, Ramón Azofra, CEO of Summer Agency , expresses that this new project is not presented as a project for everyone, highlighting that there are several brands that are not yet.
