The email header is the first thing your subscribers see when they receive your email, so it’s important to make it count. A well-crafted email header can increase your open rates by a significant margin. Here are 10 email header secrets that will help you boost your open rates: keep your subject line short and clear. The average email user sees hundreds of emails per day, so you need to make sure your subject line stands out. Aim for a subject line that is 50 characters or less. Use keywords that your subscribers are interested in. When you’re writing your subject line, think about what your subscribers are looking for. What keywords are they likely to search for when they’re looking for information on your website or product? Be specific and offer a benefit.
Dont just say check out our latest email
Tell your subscribers what they’ll find inside, and why they should open it. Use numbers. Numbers are attention-grabbing, so use them in your subject line whenever possible. For example, you could say “10 ways to improve your email marketing” or “50% off your next order.” ask a question. Asking a question can pique your subscribers’ curiosity and make them more likely to open your email. For example, you could say “want to learn how to grow your email list?” or “what’s your Raster to Vector Conversion Service favorite email marketing tip?” create a sense of urgency. If you want your subscribers to open your email right away, create a sense of urgency. For example, you could say “this offer expires tomorrow!” or “limited time only!” personalize your subject line. Personalizing your subject line can help you increase your open rates by up to 20%.
You can personalize your subject line
Using your subscribers’ names or referring to their interests. Use emojis. Emojis can be a great way to add personality to your subject line and make it stand out. However, use them sparingly, and make sure they’re relevant to your content. A/b test your subject lines. The best way to find out what subject line works best for your audience is to a/b test different variations. This means sending out two or more emails with different BT Leads subject lines to the same group of subscribers and seeing which one performs better. Use a clear and concise text. The preheader text is the short text that appears below the subject line in the email preview. It’s a great opportunity to give your subscribers a more detailed preview of your email and encourage them to open it.