Define everything you will need from moment zero in your campaigns. There is never enough measurement. If there is one type of conversion, track it, if there are two types of events that you consider relevant, do the same. It covers absolutely everything, since today anyone. who spends money on PPC campaigns, not only in Ad words but also in Facebook Ads, Twitter Ads and Linkedin Ads, has to be very clear that they can measure what they are doing.
He three laws of PPC in online advertising
The three laws of PPC in online advertising. One of the first laws is to always consume the daily budget . It is important to always spend it, when you attract a new client top people data the first objective is always to spend the daily budget. For example, if a PPC client gives you €500 a month you have to spend it, since if you don’t do so, problems may arise from there. The second law, respecting the first law, is to always lower the cost per click to the maximum you can when you consume the daily budget.
The simplest explanation tends to be the correct one
The simplest explanation tends to be the correct one. Sergio emphasized that there is no need to complicate your life, that is, it does not consist of carrying out more than 77 campaigns and segmenting them very well. When you do PPC there is always a client who has carried out the campaign BT Leads themselves and which is going much better than the one you have worked on yourself. This is because when we start segmenting a campaign we tend to do it excessively.